The Purpose Driven Office

Nowadays employees ask the question why? more often then ever.

Why do I come to work? Why am I here? Why do I keep answering this phone?

Millenials especially ask this question, as the old answers no longer apply. Working because that’s what you are supposed to do, doesn’t suffice for an answer as it once did. People need to find fulfillment in their work. In such a techonologically advanced world where most people have most of what they want at their fingertips, people don’t work for what they want as much. They work for what they need. They obviously need a food, home, clothes and the other usual suspects, but a new need is coming to forefront of every modern workplace. That is the need for fulfillment. An employee has to feel fulfilled in what they are doing, they have to buy in to the purpose of the company, and thus their purpose within the company.

But who do you communicate that purpose in a sufficient manner? Through a Mission Statement.

Once you have a strong team behind you, the next significant step is for you to clarify the core values and objectives of your business which acts a guide and the important steps that must befollowed in order to succeed.

You need a well planned and thought out Mission Statement that includes and most certainly not limited to the company policies and philosophies, employee code of conduct, the importance of the customer, the nature of the services to be provide, the quality of the product and how it fits in the marketplace, its growth potential, its target audience, etc. So take your time when formulating a good mission statement because the effort is well worth it.

Once the above is established, make sure that your mission is not forgotten. Many organizations will have it placed in the full view of its employees on the office board and it is made accessible for the customers through the website or printed on company materials.

Next, the reasons people get behind your sale is how well you convey your message. Everyone involved in your business, customers alike, must be able to see how passionate you are, be it in your sales pitch, advertising or marketing. You can’t fake it. You have to live it – and then they will follow.

Beyond This Day’s purpose is primarily to help company’s engage with their employees. This is primarily manifested through the use of our bereavement program. Getting calls from clients about how touching our bereavement gift was and how positively affected the recipient was, helps our employees remember that we are touching lives and offering them care and concern when they are at their lowest point.

Furthermore, one of our new ventures is One Who Served, a bereavement volume for law enforcement officers. In a tumultuous society where police officers are often neglected and shamed, we back the blue for their service to our communities. We have committed to sending every family of a law enforcement officer who passes away in the line of duty a free volume of our One Who Served bereavement program – to help them cope with the loss and to honor the fallen.

Our employees are as dedicated to these mission as we are and together we are proud to be a purpose driven office.

First you have to ask yourself, what is your company’s purpose? 

Then you have to ask yourself, do your employees know it?